When it comes to primary data collection, researchers have a wealth of techniques at their disposal. Surveys, both in-person and online, allow for the efficient gathering of quantitative and qualitative information from a targeted population. Interviews, whether structured, semi-structured, or open-ended, provide invaluable insights into human experiences, attitudes, and behaviors. Field observations, on the other hand, enable researchers to document phenomena as they naturally occur in real-world settings, offering a nuanced understanding of complex dynamics.